When he first joined Autobytel in mid-2006, Riesenbach was struck by how similar and limited the consumer experience was at the leading third-party automotive sites – all of which were built around new and used "buying funnels" that effectively push consumers to the transaction moment while walling out relevant information. Having witnessed the shortcomings of this "walled garden" approach during his tenure at AOL, he recognized that Autobytel's future should be guided by its pro-consumer past – and set out to create a more convenient, open, flexible and comprehensive consumer resource.

More than a year later, the result of that mission is MyRide.com, which combines cutting-edge original content with the first fully-integrated vertical search experience for the automotive marketplace. An Internet first, MyRide.com is designed to enable consumers to quickly access relevant, organized information on "all things automotive" from across the web, without having to jump from site to site or sift through overwhelming, disorganized general search engine results. By attracting a wide range of automotive consumers and meeting their auto-related information needs, MyRide.com provides dealers the opportunity to connect with exceptionally motivated, self-determined customers, creating unique marketing touch points across the vehicle buying and ownership lifecycle.

Much of the vision and expertise that Riesenbach brings to Autobytel was garnered during a decade of leadership experience with AOL. From 2001 to 2006, he served as Senior Vice President of AOL's Search and Directional Media Group, establishing the group as a significant and high-growth component of AOL's advertising mix. In this capacity, he managed a portfolio of businesses, including AOL Search and Navigation Services, Local Search and Classifieds, White and Yellow Pages, Audio/Video Search, and eCommerce Search Products. The properties he managed reach more than 40 million unique users monthly* with well over 500 million searches a month. Riesenbach was also responsible for launching an extensive series of consumer-driven product and advertising innovations across the portfolio of properties. He also oversaw AOL's major Search partnership with Google, as well as key partnerships with YellowPages.com, Shopzilla, Infospace, Fast Search, Ingenio, and others. He initiated and drove AOL's Search partnership strategy, which was oriented toward selecting and integrating multiple partners to develop innovative new technologies and opportunities.

Before heading AOL Search in 2001, Riesenbach was a founder and principal leader in AOL's Local Group leading the growth of the network from fewer than 10 to more than 200 US markets and expanding its consumer and advertising offerings. Prior to joining AOL in 1996, he spent six years with Comcast Corporation where he led consumer marketing and programming in the company's largest region.

A recognized authority in digital media, marketing and Search, Riesenbach is a frequent speaker at media industry events. He holds a B.S. from Rutgers University.

Riesenbach also serves on Autobytel's Board of Directors.