Since launching the first car-buying website in 1995, Autobytel Inc.'s (Nasdaq: ABTL) mission has been to empower automotive consumers with the tools and information they need to make smart, well-informed vehicle purchasing and ownership decisions. The company has helped millions of car shoppers and generated billions of dollars in car sales for dealers. In 2007, the company is launching the industry's first automotive vertical search experience.

Today, the company's innovative, consumer-driven flagship site, MyRide.com, expands the company's mission across the automotive purchase and ownership life cycle to meet the wide-ranging auto-related needs and interests of today's Internet-savvy automotive community. As the first vertical search experience for the automotive marketplace, MyRide.com delivers relevant, well-organized search results from across the web, integrated with entertaining multi-media and user-generated content on topics ranging from purchasing and aftermarket, to ownership and enthusiasm.

Thirty-four auto marketers currently use Autobytel's innovative advertising programs to target the millions of car shoppers that visit Autobytel websites every month. And numerous major consumer portals, including EarthLink, AOL and ESPN, feature Autobytel content and technology on their automotive channels.

Dealer Programs
Through MyRide.com and Autobytel's marketing network, the company connects dealerships with a steady, diverse stream of exceptionally motivated, serious shoppers, while providing both dealers and manufacturers with precision-targeted brand and product marketing opportunities.

Autobytel supports automotive dealers with a range of tools, programs and value-added services to help them manage more customers, more efficiently. Autobytel member dealers benefit from intensive field support and online sales best practices training, as well as the company's value-added "K.I.T." services. These include the Rapid Response program, designed to connect dealers to online customers via phone within seconds of a Purchase Request submission, as well as the Email Manager program, which automatically manages long-term email follow-up campaigns, on behalf of the dealership, for customer leads generated through Autobytel sites.

Autobytel's Special FinanceLeads program provides an online bridge between consumers who need finance options and dealers, driving incremental, efficient, often high-margin business to dealerships nationwide. The company's Performance Coaching program is designed to help dealerships evolve to keep pace with a rapidly changing automotive marketplace in which roughly 2 out of 3 of all buyers currently shop online. Based on the best Internet sales practices of the nation's top e-dealerships, the program has helped dealers improve their sales closing ratios for Internet customers by up to 300 percent.

Agency:
Roger Pondel/Laurie Berman, Pondel/Wilkinson
310.279.5962
investor@pondel.com

Agency:
Rose Maciejewski, Ruder Finn
310.882.4002
autobytel@ruderfinn.com