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| Christopher & Banks Corp.
Address:
2400 Xenium Lane North
Plymouth, MN 55441
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Stock Symbol:
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CBK |
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Exchange:
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NYSE |
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Sector:
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Services |
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Industry:
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Retail (Apparel) |
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Phone:
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(763) 551-5000 |
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Fax:
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(763) 551-5198 |
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Christopher & Banks Corporation is a Minneapolis-based retailer of women's clothing. The Company currently operates over 800 women's specialty stores in 46 states. In addition, the Christopher & Banks and CJ Banks divisions launched their Web stores in February 2008, allowing customers even more convenient access across the nation. As of January 25, 2010, there are 540 Christopher & Banks stores, 265 CJ Banks stores and one dual-concept store.
- Strong Brand Name Recognition. The company has developed a large private label business establishing its Christopher & Banks label as a key brand name, which is well-recognized among its target customers.
- Dedicated Focus on a Specific Target Customer. The company focuses on women, ages 40 to 60, who lead busy lives and seek clothing that is suitable for work and leisure.
- Competitive Pricing Through Direct Import Program. Through its direct import program, Christopher & Banks is able to offer "department store", quality fashions at lower prices.
- Disciplined Inventory Management. Stores feature a steady flow of new fashionable merchandise. The company imports approximately 95% of its merchandise, and long standing relationships with its foreign suppliers enables it to keep fashions fresh and current.
- Use of Information Systems to Drive Decision-Making. The company utilizes point-of-sale inventory tracking to analyze the purchasing patterns of its customers in its market niche. Christopher & Banks also uses a product-testing program to identify consumer demand for clothing styles, patterns and colors.
- Upgraded Shopping Experience. In addition to changing the retail stores' name, the company provides great customer service. Purchases are wrapped in tissue and placed in an appealing paper bag. Receipts are placed in envelopes and merchandise is displayed on wooden hangers.
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